Is your home taking longer to sell than you expected? If so, you may be dealing with a stale listing – a property that has been on the market without attracting serious interest. While this can be frustrating, the good news is there are practical ways to breathe new life into your listing and reignite buyer interest.
Here are some tried-and-tested tips to help turn your listing around and get your sale back on track.
Give Your Home a Refresh
When your home was first listed, you likely made sure it was spotless for every viewing. But over time, standards can slip. If your property isn’t making the best possible impression, it might be time to revisit the basics of presenting your home for sale.
Take a critical walk-through and ask yourself:
- Does the home need a deep clean or a tidy-up?
- Is there clutter that could be removed to enhance space?
- Could a fresh coat of paint or some new wallpaper help modernise certain areas?
A well-presented home is far more likely to stand out in a competitive property market, especially if you’re trying to attract new buyers.
Improve Your Marketing Photography
In the digital age, most buyers will first encounter your property online, where decisions are made in seconds. That means high-quality property photography is essential.
Take a close look at your online gallery:
- Is the best image in the first position?
- Do the photos showcase the key features of your home?
- Would seasonal or updated images make it feel more current?
At Ensum Brown, we prioritise exceptional marketing imagery because we know how much it matters. Unfortunately, not every estate agent gives this the attention it deserves – and that can be the difference between engagement and being overlooked.
Revisit Your Property Description
A stale listing can often be revived with a rewritten or enhanced property description. Ask yourself:
- Are the main selling points of the home clearly communicated?
- Have you highlighted standout features such as a modern kitchen, south-facing garden, or proximity to local schools and transport links?
- Is there room to expand on the lifestyle benefits of the location?
Browse similar property listings in your area to see how they’re described, and take inspiration from the ones that stand out. A compelling, informative description can make your home more attractive to serious buyers.
Reassess the Asking Price
Sometimes, a stale listing results from pricing the property slightly out of step with current market conditions. The local property value trends may have shifted since you launched your listing.
Even a small price adjustment can:
- Move your property into a different bracket in search filters
- Attract fresh interest from buyers who previously overlooked it
- Signal to buyers that you’re motivated to sell
Always seek advice from a local estate agent who understands the nuances of the housing market in your area before making any pricing decisions.
Get Professional Input
If you’re unsure why your home has become a stale listing, speak to your estate agent as soon as possible. They should offer clear guidance on how to improve your property’s visibility and appeal.
At Ensum Brown, we work closely with sellers to ensure their listings are effective and competitive. From accurate home valuations to tailored marketing strategies, we’re here to help every step of the way.
If you’d like expert advice on selling your home or an up-to-date valuation, contact us today.
Know Someone Struggling to Sell?
If you know a friend or neighbour with a stale listing, feel free to share this article with them. A few simple changes could make all the difference in helping them achieve a successful sale.
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