Owning a buy-to-let property comes with many rewards, but it can also be demanding, particularly in the current rental market. If you’re looking for a letting agent to help let or manage your property efficiently, this guide covers how to choose the right one for your needs.
Whether you’re a first-time landlord or looking to switch agents, these tips will help you avoid costly mistakes and partner with someone who will protect your investment and keep your tenants happy.
1. Are They a Local Expert?
A good letting agent should have a strong presence in your area. If they don’t actively work in your property’s location or have little knowledge of the local rental market, they may not be able to attract the right tenants or achieve the best rent.
Search online for rental properties in your area and see which agents are regularly listing and letting homes similar to yours. Look out for agents with plenty of ‘To Let’ signs, and even more importantly, ‘Let’ signs on local streets.
2. Check Their Online Presence
Most prospective tenants begin their property search online, so a professional letting agent website and polished listings are essential.
Search for the agent’s listings and review the quality of their adverts. Are the descriptions clear? Are the photos bright and well-composed? Do their listings stand out from the competition? First impressions matter when trying to attract the right tenants.
3. Review Their Social Media Marketing
Many tenants now discover homes through platforms like Facebook, Instagram and TikTok. A strong social media presence for letting agents can be a sign they’re proactive and reaching a wider audience.
Browse their posts to see if they’re actively marketing rental properties. A few quality posts showing properties, testimonials or insights into the lettings market are a good indicator that they’re committed to showcasing your property properly.
4. Don’t Rely on Comparison Sites Alone
There are plenty of agent comparison websites that let you search by postcode and compare quotes for property management services. While they can be a helpful starting point, they often prioritise the cheapest options over quality service.
Remember that a low fee doesn’t always mean value for money. Look for an agent with a balance of good reviews, strong performance and fair pricing.
5. Read the Reviews
Online reviews on Google or Trustpilot can provide insights into how landlords and tenants view an agency. Focus on reviews from other landlords to understand the agency’s strengths or common complaints.
Keep in mind that while negative reviews are more likely to be posted, patterns in feedback can help you spot red flags or recurring issues.
6. Ask for Recommendations
Word of mouth remains one of the most reliable ways to find a trustworthy letting agent. Ask other landlords you know who they work with, or seek out recommendations in local landlord groups or forums.
7. Speak to the Agent Directly
Doing your own research is valuable, but nothing beats having a conversation. Speaking directly to a prospective letting agent allows you to assess their professionalism, responsiveness and knowledge.
Ask questions such as:
- What rental properties are in high demand locally?
- Do they have pre-qualified tenants looking in your area?
- What are average rent levels for homes like yours?
- How do they handle tenant referencing and compliance?
A good letting agent should be up to date with current rental regulations, including deposit protection, gas and electrical safety, and the latest financial sanctions rules.
This is also a great opportunity to get a current rental valuation and discuss whether a let-only or fully managed service is right for your property.
Why Choosing the Right Letting Agent Matters
There are many ways to search for a letting agent, from online research to personal recommendations. Ultimately, the right partner will make your life as a landlord easier, protect your property, and keep your tenants happy.
We believe we tick all the right boxes. If you’re a landlord looking for expert support, local knowledge and a service tailored to your needs, get in touch today and find out why so many landlords trust us to let and manage their properties.
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